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Dieffenbachia's prefer soil that is consistently and lightly moist, but not soggy. Generally, aim to water when the top 1”- 2” of the soil is dry, but if the plant is in a lower light condition, it can comfortably dry out a little further.
This plant prefers bright, indirect sunlight or partial shade. However, it can tolerate full shade, which is why it is perfect as a houseplant. Keep the top inch of soil moist, but do not overwater.